Pet Food Express
CLIENT
Pet Food Express
INDUSTRY
Pet Supplies
ABOUT
Pet Food Express sells only trusted products, helping California pets and their parents live happier, healthier lives together. PFE had an established brand look when I started; predominantly one font family, bright, friendly colors, and no frills. As one of three graphic designers on staff, I designed weekly blogs in Adobe XD, including infographics, and lifestyle/product photography, mobile responsive emails in Adobe Illustrator and Klaviyo, posts for all social channels, (Facebook, Instagram, Pinterest) and Google Ads.
SERVICES
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Blog, Email & Landing Page Design
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Social infographics & Icons
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Photography & Photo Editing
Blog
Designed weekly blog tackling different pet-related health and behavior issues. This included photography, photo collection and editing of stock photos, and infographic creation.
PHOTOGRAPHY
Includes products/product groupings, photos for specific blogs and connected social/email, shelter pets and event photos for yearly Pet Fair
GIFS
Creative GIFs were made to accompany blog articles and corresponding social and emails.
SIGNAGE
In store signage, featuring photos taken and edited by me
Social Posts
Social posts and ads for Facebook, Instagram and Pinterest
20 Fun Cat Facts
Graphic for blog article and corrosponding email and social media.
Email Marketing
Signage, menus, blind tasting sheets, keys and mats - included original illustrations of chefs
