Pendulux is a small, family-owned, home decor design and manufacturing company with a unique anachronistic style. The brand look is decidedly masculine, chrome, moody with clean Roboto font for everything. As the in-house graphic designer, under the direction of the marketing manager, I created advertising and product support materials, assisted in product design, and handled all visuals/signage for trade shows. I owned the bi-annual catalog creation, from conceptualizing the photography, directing the shoots, editing all the photos, assembling in InDesign, and communicated with printers to produce the end product.