I worked with Calera, a Central Coast–based winery known for its Mt. Harlan vineyards, on a comprehensive rebrand—my second engagement within the Duckhorn Portfolio. As the sole designer on the project, I led every aspect of the rebrand aside from the logo itself, developing the brand foundation from the ground up. This included creating the full branding and identity guide, defining typography, color palettes, photo direction, and usage rules, and establishing clear standards for logo spacing and application. I then applied those guidelines across a wide range of sales and marketing materials, signage, social and merchandise, ensuring a cohesive and scalable brand expression at every touchpoint.